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The figure on the left is an example of the search results screen, but the click rate of Internet users is almost as shown in the chart and you can check the situation that clicks are hard to be made as you go to the bottom of the screen. In the case of a real shop, store name even without entering the shop, there is a possibility to be implanted in the potential customer’s mind, but this is not the case on the Internet, because it becomes a type information, the name is in the extent to touch the user’s eye and it will not stop in memory.